The 1920's were a decade that had great impact on perfumes and perfume use. In fact, this decade produced some of the most important perfumes of the entire century. One significant trend was that fashion designers started to sell perfumes under their clothing brands, the most legendary one (and quite revolutionary at the time) of course being Chanel No 5, released by Chanel in 1921. Even the bottle was a bold zeitgeist statement with a bottle design far from the ornamentation associated with feminine things. It was simple, bold and unquestionable.
Bottle designs and the visuals around the fragrances were extremely important and often flirted with contemporary life style. There was the mascerade theme… Masque Rouge, for example, was introduced in a modern bottle, and a box with a red mask. "Mascarades" by Cherigan came in a black bottle with a golden face under a rain of gold dust and gilded triangles. Baccarat were extremely popular for bottles because of their superior quality crystal.
One of the reasons for doing a post on the 1920’s, I admit, is the occasion to indulge in…
