Showing posts with label le labo. Show all posts
Showing posts with label le labo. Show all posts

February 1, 2012

By Kilian

Despite there being a huge global online perfume community I have seen very few examples of perfume houses that really excel in social media. A few web sites have tests where you can get help in finding your fragrance type, some web sites are extremely well-designed (favorite: Le Labo), some are strikingly generous and informative (for example Mandy Aftel). But social media - general impression is that there is much work to do. The most interesting communication is created by the perfumistas rather than the perfumers, is my impression. If you have examples that contradict this statement - please share!

My favorite right now web-wise is By Kilian as this perfume house creates nice links between information, shop, customer care and exclusivity. Everything is also very well-designed and has a tonality that fits the feeling of the fragrances. By Kilian has a facebook-page that actually does stay active and a part of is it the Kilian Club which gives you access to aming others things - samples delivered straight to your home. A couple of months ago I received a very elegant whole kit of samples and it really felt like getting a treasure.

So today I would really like to compliment By Kilian on their way of staying in touch with fans and also their generosity. Really really nice.


December 29, 2011

Castoreum

You can see just looking at the word that it has to be something a bit nasty, can’t you? It sounds like a place on the human body that is geographically located in an angle that only very close allies ever visit. 

As we know, the poetic world of perfume would not be so seductive and mysterious without the mysteries and oddities. Just like a perfume wouldn’t. Perfumes that are just easy and sweet are… boring. Just like people who are just easy and sweet can be. And then we have those who use perfumes like Mandy Afteliers Secret Garden (also has natural civet as Mandy Aftelier is known for her use of natural ingredients), Cuir de Russie and Antaeus (of course…) from Chanel or Labdanum 18 from le Labo. 



Castoreum, comes from the castor sacs of a mature North American or European beaver. Both males and females have castor sacs located in cavities under the skin between the pelvis and the base of the tail. Together with the urine, it helps the animal to scent mark and mate. The secretion has a bitter and strong-smelling odor (as if you expected it to smell like roses...). To create the castoreum resinoid that is used for perfumes it is dried, ground and put into alcohol. The dried sacs are generally aged for two or more years for the harshness to go away. The scent it then gets is compared to dried leather.


Castoreum is not only used in fragrances but also in food. You can find it in alcoholic and other beverages, baked things, frozen dairy and ice cream, chewing gum, candy, meat products and gelatin. In Scandinavia it used to flavor a schnapps called Bäverhojt. A few months ago some people went rather ballistic when Jamie Oliver brought up castoreum at David Letterman. Interesting, since quite a lot of parents feed their kids artificial crap without any moral dilemmas. The vanilla ice cream and ”beaver glands ” appear around 2:30.