Scent and sensibility

I love this article.
I generally love all articles about Ellena. But this piece of writing gives so much more.
It is written by Vir Sanghvi and from Hindustan Times.

"Most of us wear fragrances because they smell nice. But Ellena’s scents appeal to those who want a little bit more than ‘nice.’ They tend to be bought by people who want to smell ‘interesting."